You should identify yourself as a knowledgeable expert in the field in which you are doing business. It’s a very powerful marketing technique. Niche marketing is key to successfully starting and internet business, and once you have defined your niche, you can maximize your SEO efforts by targeting a specific audience. Make sure you know exactly what customers are looking for, don’t just guess. It is vital that your website is optimized towards both your target customers and your relevant keywords. Add relevant content frequently that has your keywords in it. Use your keywords in your image captions, URL, links and other relevant areas. The more places you can find to use your keywords, the more frequently your website is going to appear on search result pages. Search engine bots look for new material, so updating your website regularly will boost your ranking. Well-written articles will often be shared. As a result, those people will share with their friends and so on.